Crafting Back Cover Copy: Don’t Try It Alone

First of all, let’s clarify some terms. The text that appears on the back cover of a printed book and on any webpage offering the book for sale is not called a blurb, it’s called back cover copy or book description. A blurb is a quote from another author or celebrity touting the book. Blurbs also go on the cover (front or back, depending on the fame of the blurb source) and are awesome marketing tools (and anyone wishing to blurb my book, please contact me!), but after the cover art, the first taste of a book most readers see and attend to is the back cover copy. Thus, getting it right is essential.

When traditional publishers release a book, they rarely allow the author to write the novel’s back cover copy; usually someone in the marketing department crafts it. Back in the last century, when I trained for a career in publishing, we were taught that the person writing the back cover copy will frequently not have read the book—you can chalk up every misleading book description you’ve ever read to that practice. Despite the risk of inaccuracies, however, there’s value in having someone else write the book description. As authors we can be blinded by our own vision, where another person can see through the forest to the particular trees that will hook readers’ interest.

I recently went through this process with the back cover copy for my upcoming novel A Wizard’s Forge. As I’ve already described here, AWF is a reboot of a previously published novel, which had this description:

BladeofAmber_final_sized for SWScorned by her teenage peers, Victoria studies the ship’s logs of her spacefaring ancestors and dreams of other lands. She regrets her wish the day slavers arrive. Sold as a concubine to a cruel sovereign, Vic escapes and finds refuge with his enemies, among whom she learns the art of war. In time, she becomes the Blade, a soldier-assassin renowned for cunning and daring, and the woman who captures the heart of the charming Prince Ashel. When the sovereign who once owned her imprisons the prince who loves her, Vic undertakes a quest to rescue Ashel and wreak her vengeance. Along the way, she meets mysterious creatures who make a strange offer: drink the Waters of the Dead and become a wizard. As Vic’s powers manifest, she realizes she has been forged into a weapon—but for what purpose?

I worked and reworked that description over months, including running it past other writer friends and working hard to find the essence of the novel. I didn’t anticipate a substantial revision to this copy for AWF, but when I sent it into Wise Ink, my publishing partners for the rebooted novel, my project manager Patrick came back with this alternative suggestion:

Scholar. Slave. Warrior. Wizard.

Victoria of Ourtown has been a lot of things.

On a planet far from Earth, the descendants of marooned space travelers are fighting a decades-long war. Vic is dragged from her peaceful homeland and sold to a sadistic warlord who keeps her locked in a tower and naked. After months of psychological torture, she seizes an opportunity to escape—and uses her newfound freedom to join the fight against her former captor. As new powers manifest in Vic, she realizes she has been forged into a weapon—but for what purpose?

My eyes popped and heart raced when I read this, and my first reaction was denial—I couldn’t put that on the cover! You see, even though I wrote a novel about a woman seeking revenge for sexual and psychological abuse she endured as a teen, I’m pretty discomfited by the content of my own story, and I previously hid the details of the plot’s driving force behind the relatively genteel concubine. However, once I caught my breath and my heart rate slowed down, I decided to build from Patrick’s more provocative version. He had, after all, found the trees that would likely draw readers into my forest.

Patrick and I passed the description back and forth for several more rounds, getting input from writing and publishing colleagues. Altogether, the description went through half a dozen rounds of revision. I’m thrilled with the final product:

A_Wizards_Forge_cover_Text_FINALScholar. Slave. Warrior. Wizard.

On a planet far from Earth, descendants of marooned space travelers fight a decades-long war. Shy scholar Victoria knows nothing of this conflict until pirates kidnap and sell her to the sadistic tyrant behind it. He keeps her naked and locked in a tower, subjecting her to months of psychological torture. After seizing an opportunity to escape, Vic joins the fight against her former captor and begins walking a bloody path toward revenge.

As the Blade, Vic gains glory raiding her enemy’s forces, but the ordeal in his tower haunts her. Bitter memories keep her from returning the love of the kindhearted Prince Ashel, whose family has fended off the tyrant’s invading army for a generation. When enemy soldiers capture Ashel, Vic embarks on a quest to rescue him and, on the journey, discovers a source of spectacular power. With wizardry, Vic can rescue the prince, end the war, and wreak the vengeance she craves, but she might also destroy her only chance for peace.

A Wizard’s Forge will be released September 19, 2016. I can’t wait, and I hope you’re as excited as I am.

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