Starting From Zero

Finally, a step-by-step guide to indie marketing.

David Gaughran

lets_get_digital_amazonSuccess can seem unattainable to those starting out. It’s easy to forget that even the biggest sellers started from zero.

Amanda Hocking didn’t arrive on the scene as a fully formed sales machine. She didn’t have a platform which she had been diligently building up for years, nor did she come from trade publishing. She was unable to convince an agent to take her on and decided to self-publish instead, and then sold a million e-books in nine months!

Detractors tried to paint Hocking as an anomaly — and she was, in the sense that anyone who is phenomenally successful at anything is an anomaly.

But that missed the point: she was able to sell as much as the biggest names in publishing without the help of a publisher.

Soon, others followed suit. Authors like Bella Andre, Hugh Howey, HM Ward, Liliana Hart, and Barbara Freethy have sold millions of e-books…

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Character Study

Guild Of Dreams

296b225b9da0d54dd0014110Why do we read? When I was young, I thought I liked stories for their plots. The books that caught my attention in the library or bookstore usually had a dragon, horse, or sword-wielder on the cover, promising hair-raising battles and edge of seat adventures. Give me Dragonflight or Lord of the Rings, Treasure Island or the Black Stallion. Nothing would raise my gag reflex so fast as the suggestion from a teacher or librarian that I might try a book with an “interesting” character whose problems I could “relate to.” Or so I thought.

LittleWomen20I thought I needed dragons or battles or at least horses to enjoy a book, yet at the same time I read and reread plenty of novels without them. There were the books with an ordinary bully instead of a dark overlord for a villain (Nellie Oleson vs Sauron), and there were even books…

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